Atelier — Season 1 Episode 4
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S01E04
A Change of Pace
President Nanjo wants to expand into big department stores. Preserving the brand while growing fast creates many issues for a small business to solve.
Drama
Episode
Season 1- Lingerie 101 Mayuko steps into a curious new world: the lingerie industry. On her first day of work the office is busy with an upcoming floor show.
- You Are What You Wear The atelier's owner, Nanjo, teaches Mayuko about brand strategy. Mayuko helps her first customer and finds she has much more to learn about lingerie.
- A Brand New Challenge Nanjo pushes Mayuko to decide whether she wants in or out of the lingerie industry. A life-changing experience helps Mayuko grapple with the decision.
- A Change of Pace President Nanjo wants to expand into big department stores. Preserving the brand while growing fast creates many issues for a small business to solve.
- Making My Mark Sometimes you have to take risks to make a company grow. Mayuko is learning how to take chances while finding her place in the company.
- Marketing Matters You can't sell products and build a strong brand without a bold advertising strategy. Mayuko volunteers so she can learn, but finds it perplexing.
- Race to the Top Mayuko plans an ambitious runway show -- which she wants to rival those of the top designers -- but no one is sure how it will turn out.
- The Runway Emotion is holding its first runway show ever. It’s an experience that goes beyond what the staff could have imagined. An incident occurs.
- What's Next? With the big show finished and Emotion transitioning, Mayuko begins to think about her own future. What is lingerie to her? Where is Emotion headed?
- The Past is Present Mayuko creates the ideal lingerie. Nanjo visits the old site of a lingerie maker from her thwarted past. Emotion’s founding secret is revealed.
- When the Cat's Away The employees are all worried about work even though they are on extended leave. Mayuko begins to actually create the lingerie that she wants to make.
- Opportunity Knocks The runway show is a success, and Emotion receives more attention from the fashion industry, which in turn brings the new request Mayuko has been longing for.
- Out in the Open Emotion preps for a new runway show themed "elegance," but it unfolds like a memoir of Nanjo's past. Mayuko learns about Nanjo's true intentions.