Branding in Seongsu — Season 1 Episode 11

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S01E11

Who's Behind Ms. Do?

21 Feb 24 30 menit

Yoo-mi goes to check out Na-eon's pop-up store. She expected it to be shabby and a failure, but the store was a huge success, and Na-eon's team even saved up a lot of budget. Feeling frustrated, she goes to meet someone who has been behind her, and Eun-ho follows her. Meanwhile, Yoo-mi tells Eun-ho about an upcoming project.

Drama

Episode

Season 1

S01E01 5 Feb 24 27m You Are Not My Junior Despite Na-eon's continued success in securing significant marketing deals, she finds herself bothered by an intern named Eun-ho. Despite being just an intern, Eun-ho consistently disrupts Na-eon's routine. Frustrated, Na-eon decides to confront Eun-ho in an eerie location, possibly indicating that she has reached her limit.
S01E02 6 Feb 24 29m Cruelty Free XU Beauty Eun-ho vehemently opposes animal cruelty, and it was this very conviction that led him to take a stand against his own company when he was just an intern during a recent incident. To quell his curiosity, Na-eon puts an end to his suspicions by arranging a meeting with XU Beauty. Content for the moment, Eun-ho quickly moves on to visit one of XU Beauty's factories, unaware of the surprises that await him later in the day.
S01E03 7 Feb 24 25m XU Cruelty Eun-ho, oblivious to the gravity of the information he stumbled upon, feels compelled to share his discovery with Na-eon. However, her reaction is unexpectedly calm, contrasting with his anticipation. Despite the unsettling nature of what he witnessed at the factory, the collaboration between XU Beauty and Seongsu Agency proceeds seamlessly, leaving Eun-ho bewildered by the apparent ease with which the project advances.
S01E04 8 Feb 24 28m The Downfall The Na-eon's XU Beauty event unfolds seamlessly, garnering a positive response from the public. Yet, what appeared to be another flawless project marks the onset of Na-eon's significant downfall. The morning after, she encounters an entirely new disaster, and the solution she believed would pave her way out unexpectedly places her in grave danger.
S01E05 12 Feb 24 29m The Switch Na-eon wakes up in the hospital, trapped in Eun-ho’s body. To figure out exactly what happened, she continues living Eun-ho’s life and realizes that at Seongsu Agency, he has been assigned to Team Underdog, a team full of troublesome employees that is led by none other than Yoo-mi.
S01E06 13 Feb 24 25m Team Underdog Na-eon, who is in Eun-ho’s body, starts to organize Team Underdog to get to work. However, her efforts are stifled by Yoo-mi’s plans to keep Eun-ho in check, which deepens the war of nerves between Na-eon and Yoo-mi. Meanwhile, Na-eon thinks about how a soul swap between her and Eun-ho could have occurred.
S01E07 14 Feb 24 29m Big-sized High Heels Being trapped in Eun-ho's body, Na-eon is trying hard to track down the person who tried to kill her. After hearing from Dong-beom, she suggested making big-size shoes for drag queens, and it was a huge success. Meanwhile, Na-eon receives a call from the hospital, and she sees the guy with the rabbit mask there.
S01E08 15 Feb 24 25m Let's Kiss In a TV interview, Yoo-mi claims that Na-eon simply took a fail and she didn't commit suicide because of the company. Meanwhile, Na-eon wakes up from a coma. In order to switch the soul back, Eun-ho suggests kissing each other.
S01E09 19 Feb 24 31m Na-eon's Return Eun-ho, who is trapped in Na-eon's body, returns to Seongsu Agency and becomes the manager of Team Underdog. The team is given a project to work on while Eun-ho and Na-eon try to figure out the culprit behind their incident.
S01E10 20 Feb 24 24m The Pop-up Store Team Underdog continues to work on the Girlish branding project and prepares to open a pop-up store. However, Team One of Seongsu Agency tries to get in the way and ruin the project. Meanwhile, Na-eon and Eun-ho think of ways of evade Team One's attempts.
S01E11 21 Feb 24 30m Sedang diputar Who's Behind Ms. Do? Yoo-mi goes to check out Na-eon's pop-up store. She expected it to be shabby and a failure, but the store was a huge success, and Na-eon's team even saved up a lot of budget. Feeling frustrated, she goes to meet someone who has been behind her, and Eun-ho follows her. Meanwhile, Yoo-mi tells Eun-ho about an upcoming project.
S01E12 22 Feb 24 28m The New Project Eun-ho accepts the new project, and while doing so, Team Underdog also gets a chance to compete. Na-eon and her team go out for market research, and they run into Jenny. Meanwhile, Eun-ho asks Yoo-mi to make an appointment with Nam Yoon-hyuk.
S01E13 26 Feb 24 27m A Secret Weapon Both Yoo-mi and Na-eon are working hard on the rebranding project. Inspired by Jenny, Na-eon comes up with an innovative idea. Meanwhile, Yoo-mi has a secret weapon for her project, and that is Yoon Nam-hyuk, the sexy symbol of this generation.
S01E14 27 Feb 24 27m Mood Seongsu Agency and Segye Group are in the headlines of a scandalous situation because of Yoon-hyuk, the soju model of Yoo-mi's rebranding project. Yoo-mi is done for, and Na-eon's non-alcoholic drink concept has become a huge success.
S01E15 28 Feb 24 25m Souls Get Switched Back Eun-ho gets a mysterious message and he goes to the restaurant that is mentioned in the text. He sees Director Han there. All of a sudden, both Eun-ho and Na-eon have a serious headache, and their souls get switched back. Meanwhile, Na-eon finds out that Director Han is the guy behind Yoo-mi.
S01E16 29 Feb 24 28m Na-eon Becomes the Team Manager Na-eon becomes the manager of Team One for her successful rebranding of Segye Soju. She assigns new projects to the teams, and she takes the HQ Motors project which will lead her to Director Han. Meanwhile, Team Underdog is in charge of rebranding an old motel building.
S01E17 4 Mar 24 28m A Bouquet of White Flowers Eun-ho and Na-eon switch souls whenever they hear a particular sound of a wind chime that gives them a headache. Meanwhile, Na-eon finds Eun-ho suspicious as she sees the messages he got from Director Han.
S01E18 5 Mar 24 25m Na-eon's Past It turns out that Eun-ho works for Director Han in order to know the truth about an incident that happened five years ago. Na-eon feels frustrated. She meets Eun-ho at Mangyeon Temple, and Eun-ho gives her a week to reveal the truth. Meanwhile, there's a strange warning on the company's bulletin board.
S01E19 6 Mar 24 25m Bandi Candle Da-eun, Eun-ho's girlfriend, had a talent for making candles. Five years ago, Na-eon and Eun-ho bumped into each other accidentally at Segye Group, and their materials for branding presentations got mixed up. Just like that, Da-eun's ideas of Bandi Candles were in Na-eon's hands and Na-eon turned Da-eun's ideas into hers.
S01E20 7 Mar 24 28m The Truth Yoo-mi overhears the conversation between Na-eon and Eun-ho. She finds out the secret that they went through a soul switch and wants to use this secret to bring down Na-eon. Meanwhile, Na-eon wants to find out what evidence Director Han has in his hands. In order to do that, she will have to secure the deal with HQ Motors.
S01E21 11 Mar 24 29m Coexistence Segye International and Seongsu Agency are up for a big match. Before the presentation, Eun-ho gives something to Na-eon, and Na-eon reveals that Director Han has stolen High Jet’s idea. They join hands to bring down Director Han. Meanwhile, Eun-ho discovers a shocking clip from his hard drive.
S01E22 12 Mar 24 30m Workshop Na-eon holds a workshop, but Eun-ho refuses to join. Eun-ho can’t forgive himself for blaming Na-eon the whole time and he decides to resign. Meanwhile, Na-eon confesses to Eun-ho. They decide to find the person who tried to kill Na-eon together.
S01E23 13 Mar 24 25m The Rabbit The evidence of Jung-woo trying to kill Na-eon is now in Na-eon’s hands. She makes Jung-woo confess and it was Hee-jung who was behind everything. Meanwhile, Na-eon and her team are going to make Hee-jung do something bad and get new evidence.
S01E24 14 Mar 24 30m The Truth At Hee-jung's inauguration, Na-eon reveals the ultimate truth. Hee-jung and Jung-woo are arrested for their wrongdoings. Meanwhile, Na-eon becomes the new CEO of Seongsu Agency. However, Eun-ho wants some time and disappears.